Mal Thomas is done with the crazy advertising world. All he wants to do is relax and enjoy time with his wife in their Blue Ridge Mountains home. His relaxation comes to an end when he gets the call of a lifetime: a world-famous billionaire wants to meet with him about a job.
Alfredo Baptiste started with nothing and became the world’s most famous industrialist. Now he wants Mal and his team of brilliant minds to convince the world that his adopted son, Sebastian, is the second coming of the Messiah. Mal and his team face their own doubts and those of the entire world as they put together the most ambitious advertising campaign ever.
I’m of two minds about this book: on one hand, it drew me in even as the subject matter horrified me. Mal’s voice is at times very compelling, but somewhat erratic. This is an intriguing look at the inside of advertising, and the thought processes that go into it. I liked seeing a main character who was older and happily married, instead of the opposite. And I loved the idea of The Hug Challenge!
(Galley provided by Clean Publishing via NetGalley in exchange for an honest review.)